Point of View

Tools of creation and media formats grow more ubiquitous with each passing day. It’s easy for clarity to get lost amidst the sea easy access technology. We believe that having a very personal point of view, is the secret to creating quality work. Don’t get caught up in trying to make something to please the faceless commenters on YouTube. Get caught up making something that makes five of your friends laugh. Get caught up in telling a story that you find interesting.

If you are trying to please the masses, chances are you will compromise, not make something you are into, and the results won’t be satisfying. Why work that way? Why waste your time trying to become a meme and go viral? Make something that means something to you. The passion in your point of view will shine through and feed you with more motivation to keep going.

Formats may change, but personal storytelling will never go out of style.